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Sep 26, 2009

Where is the Tiger Man?


YES. This is another blog about advertisements.

Not of ad slogans, but some kind of "WANTED" ad which appeared on the front page of The Straits Times on 29 September, 1965, forty-four years ago.

In case you can't read it clearly, please click on the image to enlarge.

Malayan Breweries (Singapore) Limited was searching for the "Tiger Beer Man" who fits the stipulated physical attributes and masculine personalities - a tall order by any human standards. He has to be everything that men like and women love.   WOW!!! ... Cool.

("Cool" was not yet the lingua franca of the Gen-X today. In the 1950s, "cool" has a different meaning and usually refers to the weather or the room temperature, not how cool a man is.)

However, it was not mentioned in the ad that he should not have been charged in court for getting drunk, after downing one bottle too many.

Funny. These days I kinda love reading ads, regardless of whether it appears on TV, in newspapers, on the trains, taxis, even trishaws...wherever.   One day, ads (short slogans only) will be tatooed on people's forehead or baldhead, and the person will be able to earn advertising fees.   Sounds like I can make good use of my head for some extra pocket money, don't you think so?

Whether the "Tiger Beer Man" was eventually found, I don't know.

Anyone knows the whereabout of the "Tiger Beer Man" if ever there was one?

Perhaps Malayan Breweries or its successor, Asia Pacific Breweries, should try to locate the "Tiger Beer Man" or start a new search to launch another advertising blitz for Tiger Beer.

Well, its "Time for A Tiger"!

Too bad I missed the chance to be the "Tiger Beer Man" forty-four years ago ; ) Now I would just enjoy the beer, chilled!

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5 Comments:

Blogger Victor said...

I don't know if they found Tiger Man in the end but they sure found a very sexy Tiger Woman. Sorry, it's still about sex.

September 26, 2009 at 8:15 PM  
Blogger unk Dicko said...

Maybe they did not find such a man since in the 60's most people were struggling to survive...not drink beer. The Ang Mohs were different as all were employed and paid better than locals.
Much later, I think it was Guinness Stout that came out with their"macho" ads..a stout-looking fella holding the brew and leaning on his shoulder a sexy lady.
It seemed to sell well!

September 27, 2009 at 2:50 AM  
Blogger Thimbuktu said...

The fair sex must not be neglected. They drink too; and Tiger Beer should not practise sex discrimination or be perceived as being sexist. Yes, its still sex.

September 27, 2009 at 9:15 AM  
Blogger unk Dicko said...

I did not pay attention to beer ads in the early days. Most of us were struggling to survive and beer was the furthest thing from our minds.
However, I did notice the Guinness Stout ads with a stout-looking fella and always with a sexy lady leaning and swooning over him.
Like you all said sex sells!

September 27, 2009 at 2:25 PM  
Blogger Victor said...

Erm... I think they put the attractive woman there more to lure men into drinking their beer, not so much to tell people that women do drink beer. Not many men are attracted to people of their own gender, no matter how handsome or suave the latter may look in an advertisement.

Men are no longer as naive as they were in the 1960s. They are certainly also getting smarter nowadays and it takes more creative advertising to catch their attention. And like it or not, sex works most of the time for men.

September 27, 2009 at 2:42 PM  

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