Plugged-In Asia

By DAWN TAY

Excerpt from My Paper, February 17, 2009

SINGAPORE

What’s hot: Over 80 per cent broadband penetration and ultra-high-speed digital-highway infrastructure. A high level of proficiency in English has helped Singaporeans to adopt Western social-media behaviours very quickly.

Favourite activities: Blogging, social networking and forums like hardwarezone.com

Favourite social-networking sites: Friendster – with 940,000 unique visitors per month – and Facebook, with 495,000 unique visitors per month. Social networks are a culturally acceptable way for Singaporeans to connect, and they are the most likely people in Asia to check out other people’s profiles on a social network.

Illustration: ISTOCKPHOTO